We know that for some, social media can be a scary place. It is often filled with learning new things, changing how we have done things in the past, and opening ourselves up to a whole new digital world. However, we want to encourage you to look at it as an ideal opportunity that can be used to leverage your resume and job search journey. With a few tips, and guidance, LinkedIn can be a fantastic tool to use as we head into the new year!


According to LinkedIn, the platform has 875 million members in more than 200 countries and territories worldwide and continues to grow amongst professionals. Not only should you have a LinkedIn profile, but you should ensure that you are utilizing it to your advantage.

While LinkedIn can certainly be used to find jobs, its main strength is its ability to connect people you may otherwise not have the opportunity to engage with. Utilize the search feature to find people who work in areas of interest, those in management positions, or individuals who work in an industry you are curious or wanting to expand into. You never know when a connection may lead to a job opportunity, so be sure to scroll your newsfeed regularly, interact with posts, and share information that others will find valuable.

LinkedIn is much different than any other social media platform, as it is meant to build your professional portfolio, and leverage your career. Therefore, if you have a specific goal, and there are individuals who can help, use the platform to make the ask. While we understand this can be a new experience for some, we promise the risk is worth the reward.


Our main tip when connecting with people is to personalize your messaging. If you are reaching out directly on LinkedIn, be sure to briefly explain why you are interested in connecting; why is this connection not only beneficial to you, but to them as well. People who use LinkedIn are there to network as well, so don’t be intimidated by titles or positions. If you have an interest in speaking with someone, reach out. The important thing to remember is to be genuine and sincere in your message.

Another tip is to engage with others. This means not just sending direct messages, or connection requests, but also spending dedicated time to personally connecting with others on your news feed. Comment on posts you find valuable and impact you. Whether it be congratulating someone on a career advancement, sharing a similar experience, or celebrating a personal victory, networking is all about building meaningful connections and friendships.

Be prepared

As you invest your time and efforts into networking on LinkedIn, you want to be prepared for opportunities to arise. Therefore, you want to make sure your resume is up to date, and ready to be submitted when the time comes. The last thing you want to happen is for someone to request you submit your resume, and you don’t have one at the ready! Our skills-based resumes are the perfect companion to your social media presence as it showcases you, and your expertise to others.

Networking is a skill that doesn’t always come naturally! If you aren’t sure where to start with your LinkedIn profile, or your resume, our team can help. Get ready for 2023 and contact us today.